What should real estate investors do when they start getting angry calls from prospects they marketed to? This is actually a very common scenario when initiating a marketing campaign for a real estate business, and when switching into new marketing mediums. More often than not, it catches new real estate investors and even real estate agents by complete surprise and has them panicking. So what’s the source of the angry calls, what ticks people off so bad? How should these replies be handled and what’s the good news when this happens? The Issue: Whether engaging in real estate marketing via direct mail or any other medium, some of the first responses can be notoriously negative. This is frequently in the form of prospects and recipients calling to complain with disparaging and abusive messages. In some instances, they will even make threatening accusations. The first thing to remember here is that this is mostly just hot air and will pass quickly. Why so Angry? For many real estate investors and agents, this response is very puzzling. They had good intentions, thought that they were offering a value and needed service and were 110% on the right side of the law. If not anticipated, these responses can really throw newbies off. Fortunately, provided they have been following a good real estate education program and system, they are on the right track and should have little to worry about. There are 3 common core reasons for these displeased responses: Most homeowners are totally unaware that so much of their information is publicly available or that credit reporting bureaus and other institutions sell so much of their information. So what do you do? Handling these Calls 9 tips for effectively dealing with angry calls from a marketing perspective: There can actually be potential for turning some of these calls around into deals, though often the caller will be so embarrassed of going off the deep end they will retreat. Just leave the invitation open to help them in the future if they want it.