Author Archives: JD Esajian

Marketing and lead generation are the cornerstone of your business. With a steady flow of leads coming in you should be able to maintain a consistent pipeline. The minute you start neglecting your marketing your business will come to a screeching halt. As difficult as marketing can be at times there are more options in […]

The reality of the real estate investing business is that for every new investor that knocks it out of the park there are five others that struggle getting off the ground. Even though they all start on a level playing field some manage to find deals just a little quicker. The longer you are in […]

If you own a business, you know how important it is to keep an eye on the bottom line. In fact, almost everything you do should have some consideration of how it will impact your expenses. As important as it is to save money and find ways to lower costs, you also need to pick […]

Real estate investing is a numbers game for a reason. Regardless of how well run your business is, deals will fall out from time to time. The more deals you have in the pipeline the easier it is to withstand the occasional lost deal. What can never happen is making the same mistake twice. Anyone […]

It is not enough to rely on the strength of your market to produce a sale. All across the country there are plenty of places where real estate is in high demand. Even though your market may be flooded with buyers, it doesn’t mean your property will fly off the shelf. You still need to […]

One of the major components in a successful house flip is properly estimating your after-repair value. You can do great work on the property but if you are off the mark with your ARV the deal won’t be as successful as you anticipated. Experienced rehabbers understand that simply making improvements doesn’t always increase the value. […]

There is a line from the movie “Rounders” that states we rarely remember our winning poker hands, but we can cite with incredibly accuracy the big ones we have lost. The same can be said for the world of real estate investing. For every success story it is easy focusing on the ones about the […]

There is more to real estate investing than quick flips and rehabs. While these types of deals are currently the norm, they are far from the only way to dabble in real estate. You can still build a long-term portfolio through rental properties, pass along wholesale deals or form a capital partnership. There are literally […]

A healthy real estate portfolio is one of the keys to true long-term wealth. Even a sole single-family rental can completely change your financial outlook. As much as you may see the upside with a rental, there are a handful of negatives that can be difficult to ignore. There is no question that if you […]

Throwing money at a property does not guarantee success. The reality is that finding the right updates, upgrades and improvements is not about money, but rather doing the right work for the market. Simply throwing money at a property and expecting a return will leave you frustrated and disappointed. Savvy investors know that not all […]