Monthly Archives: May 2015

Real Estate Marketing: Make A Big Impression With This PR Hack

Posted by JD Esajian // May 29, 2015

Press release marketing was once one of the most powerful tools for small real estate businesses. Then it got abused. Like old school junk article marketing, Google stopped rewarding real estate marketers for it. Now, Google has reportedly reevaluated their stance, and is now giving a boost to real estate websites that are publishing quality […]

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One Of The Fastest Growing Challenges For Real Estate Marketers

Posted by JD Esajian // May 28, 2015

Man writing marketing strategies on white board

According to the Content Marketing Institute’s new 2015 B2C study, the people who find it difficult to find professional content marketing help has increased 22 percent. So why is this becoming tougher for real estate professionals and brands? How can real estate marketers find expert help that will aid them in maximizing their brands and […]

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How To Use Big Data To Increase Home Values

Posted by JD Esajian // May 27, 2015

Big data sign

Some homes are selling for a lot more than those with the same square footage and number of bedrooms – and in the same locations too. How is that possible? What enables these properties to sell for such a premium? How can you reach the right buyers that will pay you that much for your […]

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How To Craft A Good Owner Financed Note

Posted by JD Esajian // May 26, 2015

Pen and pad to write a letter.

How can real estate investors and sellers maximize opportunities by creating better owner financed notes? Offering owner financing has become very attractive to homeowners and real estate investors. While there are several ways to do this, seller held mortgages have been one of the most popular. They can help sellers minimize taxes, create passive income […]

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10 Event Ideas To Boost Summer Closings

Posted by JD Esajian // May 22, 2015

Hands holding key with house icon

Want more real estate closings this summer? Events are a great way to boost lead generation, especially over the next few months of summer. The right events can help agents, investors, and businesses build stronger connections and relationships in a way regular leads can’t. Moreover – done properly – good events will create more deals […]

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Marketing To Vacation Homebuyers: How To Crush It This Summer

Posted by JD Esajian // May 21, 2015

Balcony overlooking ocean

Summer buyer season is here, and vacation homebuyers can make great clients. With that in mind, how can real estate agents and investors boost their sales and claim the most market share this year? This is the hottest season of the year for most property markets. Whomever moves the most units now and makes the […]

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How To Avoid The Dangers Of Buying Real Estate Leads

Posted by JD Esajian // May 20, 2015

Real estate leads

Buying real estate leads and contact lists has been a staple of the industry for many years. It is something that should be done continuously, just as with all marketing. Sometimes leads and lists are more popular and more expensive. There’s a good chance we’ll see more demand for real estate leads and marketing lists […]

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Are Banks Sabotaging Borrowers In 2015?

Posted by JD Esajian // May 19, 2015

Man holding house key

Several of America’s largest banks and mortgage lenders have been busted in a new scam. It’s crushing people’s credit and holding them hostage. So how can regular individuals push back? How can they stop banks from sabotaging them, and improve their financial futures? Banks Back in Court for Collection Scams At least 5 U.S. banks […]

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Out Of State Vs. Out Of Area Investing

Posted by JD Esajian // May 18, 2015

Man holding image of a home in the palm of his hand

For real estate investors that need to look further afield, is out of state, or simply out of area investing the smartest move? More and more real estate investors are hunting for out of state deals. Is this really a necessity, or is there value to be found in deals closer to home? What justifies […]

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5 Secrets To Attracting Private Money

Posted by JD Esajian // May 15, 2015

Man pressing dollar sign button

What’s the secret to attracting all the funds you need to invest in real estate from private lenders? 2015 – Year of Private Money While super-sized hedge funds are doing their best to take over and institutionalize the real estate financing industry, they don’t have it all yet. They can’t provide everything that is needed […]

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