San Diego Real Estate Investors: Making A Difference In The Community (Part 1)
Every day brings new opportunities for San Diego real estate professionals. Whether it is delivering houses or smiles, investors have a unique opportunity in front of them. Some Southern California real estate agents, investors, and other industry professionals let work become a drag, or the stress get to them. Others see each sunrise as a new opportunity to do something great. Believe it or not, investors can benefit local communities in more ways than one. What is it that you are hoping to accomplish with your investor position?
That said; what are some of the ways for San Diego real estate investors to bring a little more happiness to others, and re-energize their passion for the industry?
Introduce Someone to Their Dream Home
Introducing someone to and helping them buy their dream home is very fulfilling. There are some investors whose sole purpose is to make the dreams of others come true. Each property is more than just a patch of land or bricks and mortar. What some investors see as a paycheck, is a place for others to start and raise a family. This is the culmination of a life’s worth of dreams, and a catalyst for creating new memories. It’s not always an easy task, but clearly worth it.
Do More Than You Promised
Increasing competition has forced many investors to make claims that may be difficult to keep. This is especially true in markets like Seattle and San Diego. The internet is another place were claims may be overblown. However, it is important to remember the claims you make. There is nothing more important than integrity and company image. Make a conscious effort to do what you say, and more. Go above and beyond what you promise clients. The extra effort you put in will not go unnoticed. In benefiting the community, you will also be helping to expand your company’s name.
Do What You Promised
While going ‘above and beyond’ the call of duty is a trademark of any professional, it does appear to be getting harder to do. Underfunded, and newer real estate investors can feel a lot of pressure to promise the moon in hopes of landing a lead. While dropping the ball, and failing to deliver might sometimes appear to be the status quo, it is no less disappointing for San Diego home buyers, sellers, renters, investors, and industry partners. In contrast; simply coming in on time can be such a refreshing change from business. Essentially, doing what is expected is enough to sustain business. However, as a real estate investor, do not stop there. Do what you can to maximize the experience your clients receive.
Send a Referral
Whether it is to an insurance agent, car dealer, local restaurant, graphic designer or freelance writer, writing a single referral can have a huge impact on business. All it takes is one prospect to serve as a catalyst for more business. The right referral can even change someone’s financial outlook. All of these individuals work so hard to generate business, do good work, and treat others well. A referral is the best compliment that can be given. It says I trust you, I am willing to take a chance on you, and you are doing great work. With any luck, they will even send business your way.
Send a Random Gift
Gimmicks are a nice gesture, but they are just that: gimmicks. Gimmicks are, therefore, impersonal and do not have the same impact as an actual gift. Consider gifts that truly surprise. At the very least, you can make somebody’s day. The gifts don’t have to be big, fancy or expensive; just unexpected. It could be flowers, game tickets, or a delivery of exquisite chocolate. Use them to brighten up the day of people you come into contact with regularly. Or send them to other real estate professionals and past clients. It is a great way to follow up with old contacts.
Invest in Something They Care About
While a little unorthodox, consider investing, donating or subscribing to a fund or charity that is close to one of your contact. Instead of giving them a gift, show that you care by investing in something they care about. A move such as this will not be overlooked and could mean the world to anyone who receives it. At the very least, it shows that you care. If they run a nonprofit, donate $100. If they are developing eco-friendly technology and products, why not contribute to their crowdfunding campaign? Subscribe to their blog, or buy their latest book. Even little donations can make a huge impact when it is something close to their heart.
Look out for Part 2 of this article to find 8 more ways to give back, pay it forward, re-spark your love for the real estate industry, and make a difference.