Monthly Archives: September 2014

Real Estate Investors: The 7% Rule

Posted by JD Esajian // September 30, 2014

Successful real estate investor.

There are a lot of “number rules” thrown around in the real estate world. The one I am about to introduce you to may be the most important of them all. It has often been said that 20% of the players do 80% of the business: the 80/20 rule as it is sometimes referred to. […]

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San Diego Real Estate: Facts Investors Can’t Afford To Ignore

Posted by JD Esajian // September 29, 2014

San Diego skyline

There’s a lot going on in the San Diego real estate market. Stunning new developments, celebrity home listings, rising foreclosures, and housing costs are all catching media attention. So what do San Diego real estate investors need to be aware of when it comes to scouting investment opportunities, or even allowing some to slip between […]

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20 Things You Can Do Today To Secure Your Financial Future

Posted by JD Esajian // September 26, 2014

Tired of dreaming about a better financial future and reading about others achieving success? Here are twenty things you can do to make some solid progress in securing your financial future today: Everyday someone else claims their financial independence. More often than not, real estate plays a big part in it. Perhaps you are still […]

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10 Real Estate Tips From PayPal Co-Founder Peter Thiel

Posted by JD Esajian // September 25, 2014

What tips does legendary investor and PayPal co-founder Peter Thiel have to offer for real estate investors and industry CEOs? Peter Thiel has gone way beyond PayPal’s success to become well-known as a venture capitalist and thought leader for start-ups. In coordination with the launch of his new book, Thiel has been on the media […]

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Growth Hacking Strategies for Real Estate Professionals

Posted by JD Esajian // September 24, 2014

Growth hacking is what real estate companies and independent professionals need when they want to go bigger and faster, yet they have limited resources to do so. Hacking into rapid growth and scale isn’t about getting into your competitors data, as the term may suggest, or taking unethical short cuts. Rather, it is about finding […]

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Scarcity Marketing: A Viable Strategy For San Diego Investors?

Posted by JD Esajian // September 23, 2014

Scarcity marketing tactics have become the source of a lot of buzz in marketing circles recently. Some, like Seth Godin, have discouraged professionals and brands from engaging in it. Others, however, have built entire brands around it. In particular, Under Armor and Domino’s Pizza seem to be using it incredibly effectively. So what is scarcity […]

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Today’s Real Estate Pioneers Enjoying More Freedom

Posted by JD Esajian // September 22, 2014

A new generation of real estate pioneers are enjoying increased mobility and freedom in spite of there still being an estimated $250 billion dollars in distressed real estate on the books. Even though it had its holes, Tim Ferriss’ book, The 4 Hour Work Week, has become a household name for those enjoying this freedom. […]

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Real Estate Success: The Advantages of Being Underestimated

Posted by JD Esajian // September 19, 2014

Whether buying, selling, renting, or investing in real estate, there are many advantages to being underestimated. Having said that, the real estate world is relatively flashy. Realtors live to sport the fanciest cars and boast of their sales prowess on billboards. Home buyers have been trained to exaggerate how great they are when it comes […]

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How To Dominate The New Real Estate Content Marketing Landscape

Posted by JD Esajian // September 18, 2014

The third quarter of 2014 has proven to be one of the most exciting, trying, and confusing for real estate marketers. On top of the massive Zillow coup, and the ongoing dramatic changes in the market in general, Google has been back at it, playing with algorithms and the rankings of real estate companies and […]

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7 Important, Little Known Traits of Real Estate Moguls

Posted by JD Esajian // September 17, 2014

What are the traits that make the greatest real estate moguls so successful? There have been endless volumes of articles and books written on the common traits of the wealthy and successful investors. We all know they are bold, inspiring and focused. However, there are several underlying, or lesser published traits, which may be far […]

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