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Creative Thinking For San Diego Real Estate Professionals


How important is creative thinking for San Diego real estate agents, investors and executives? Perhaps even more importantly, how can they harness the power of creative thinking in their area and use it to their advantage?

Creative thinking has long had a place in the real estate world. Many want more of it while others sometimes feel their over-creative minds may be a curse. Some still don’t get just how important it can be. So just how valuable is creativity to San Diego, California real estate professionals? Why is creativity so valuable in this particular field? The answer to all of these questions are outlined below:

Priceless Creative Thinking

Albert Einstein once said imagination is more valuable than knowledge. That alone should sum up the importance of creativity, as it applies to the real world. More recently, however, we’ve seen big corporations like Google, Facebook and Microsoft spending billions of dollars to acquire newer start-ups to take over their creative products, services and minds.

Creative thinking is a finite resource which could easily be worth far more than any precious metal or mineral. It has certainly been responsible for generating more wealth and income, especially for those in the Southern California real estate industry.

Many would argue that creative thinking can be attained through some form of education. However, it is an intangible aspect that not everyone fully comprehends. It certainly seems like one of the harder talents for many to develop at the very least. Others argue that creativity is harder to foster than leadership, management skills, and salesmanship. Since it is not easy to teach, creativity may be priceless to many companies.

Why Creative Thinking is so Important

Creative thinking can relate to invention, innovation and problem solving, all of which are critical for surviving and thriving in San Diego’s hot property market.

When ‘creative’ and ‘real estate’ are mentioned together, many may conjure up visions of creative real estate marketing billboards or create financing and fancy deal structuring like lease options and seller financing, but this is really just the tip of the iceberg.

7 reasons creative thinking is critical for San Diego real estate pros:

  1. To disrupt and develop a USP (Unique Selling Position)
  2. To make whatever success and returns being enjoyed even better
  3. To increase profit margins and income
  4. To overcome industry, regulatory and market changes (they will come)
  5. To find a way to make deals happen even when others don’t see it
  6. To pull deals back together and salvage them when they begin falling apart
  7. To lead in the industry and local market

Obviously, creative thinking isn’t only nice to have, it is essential for surviving and thriving in San Diego’s property market. For that matter, creative thinking is a necessary tool for any real estate market.

So how can you get more of it?

The Hunt for Creativity…

7 ways real estate agents, investors and business owners can become more creative:

  1. Take a quiet break to focus on thinking creatively
  2. Get apps and extensions that can help expand the creative thinking process
  3. Regularly engage in brain exercising activities to increase capacity for creative thinking
  4. Travel and curate ideas in your mind which can be applied to the San Diego market
  5. Buy it, whether by acquiring patents or companies and their people
  6. Hire it. Hire more creative minds to problem solve and push the envelope
  7. Get out, network, share ideas

Explore Creative Thinking

Fear sabotages the creative thinking of many real estate agents, investors and company directors. Creativity is valuable because it is different and pushes boundaries. Those boundaries have to be embraced and you have to be willing to be break them in order for any real value to come out of creative thinking. Embrace the fear and push the creative boundaries of your mind. don’t let fear hold you back from achieving what should be yours. Be willing to explore new ideas, test them, try out new options and even be willing to ‘fail.’ Only, it’s never failure provided you are actually learning from your experience.

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