Blog

Real Estate Companies Or Individual Agents?


When it comes to buying a home or selling a house in San Diego, CA, what’s more important; the individual agent you hire or the real estate companies they work for?

For those that haven’t bought or sold many homes, and even for some investors that have been in the business for a little while, this can be confusing. In many cases, consumers instinctively turn to one of the real estate companies that they see most frequently. So is this the smartest move?

Some real estate brands do seem to shout louder in some neighborhoods, but does that make them better? Brand visibility can be a good thing, but most interest regarding the housing sector is found on the internet.

Real estate companies that are part of large franchises often give the impression that they can provide some advantage. However, it is critical to remember that it isn’t the company or even the office broker that is working on your behalf. It all comes down to the individual agent. They work independently, and shoulder most of the load.

Of course, just because a San Diego real estate agent is blowing thousands on ads, has long strings of letters after their names or boasts decades with a license, doesn’t mean they have your best interests in mind. In most cases, it’s about synergy and finding someone that is going to work the hardest for you.

While you are weighing the decision, don’t forget to take a look at some of the San Diego properties for sale without a Realtor and consider whether a quick direct sale to a cash buyer is the better move.

Comments

comments