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Real Estate Pros: How to Leverage More Manpower for Less


There is no question that harnessing great talent and leveraging a team of helpers is crucial for all real estate professionals to survive and thrive over the next 12 months. However, for those real estate agents, mortgage brokers and real estate investors on limited budgets or who are just starting out the question is how they can do this for less…

Outsourcing has obviously quickly gone from being the domain of a few forward thinking, innovative entrepreneurs to becoming a must for organizations of every size in every industry. In the world of real estate outsourcing has quickly become critical for businesses to survive, grow and to be able to continue to compete against the competition. With literally millions of freelancers out there today from call center agents and data entry staff in the Philippines to ghostwriters and social media pros onshore, there isn’t anything which can’t be outsourced.

However, before rushing into this type of hiring it is critical for real estate agents, brokers and investors to recognize some of the challenges outsourcing ‘gurus’ don’t talk about. This includes managing remote teams, recruiting and screening and developing systems for maximizing productivity.

Still, despite the many benefits, advantages and cost savings of outsourcing, one of the biggest misconceptions today is the quality of work for the money. Let’s just say $1 an hour won’t get you near as much as some will have you believe.

Fortunately, there are some opportunities for innovative investors to leverage all types of assistance for virtually nothing. Forging strategic partnerships is a great way for real estate agents and investors to advance lead generation and branding, while taking on interns can open doors to getting all types of tasks accomplished for free.

There are dozens of aspiring investors and students looking for these opportunities to improve their craft or show off their work and get credits, so why not use them? It’s a win-win. Think photographers and designers, birddogs and more.

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