For real estate investors, brokers and executives looking to build a better and more profitable business, it’s official – going green pays. Having said that, it would be great if everyone in the industry strived to be as eco-friendly as they possible could. Not only would it serve to better the environment, but everyone could save money. Unfortunately, this is not how the average real estate business perceives green practices. However, it is increasingly becoming clear that going green can be more profitable in many ways. Going green is a viable option for any real estate investor looking to build a better business. For those that have put this transition off, or thought it too expensive in the past, it’s time to take another look at going green. Globe St. recently acknowledged that Fannie Mae and Freddie Mac are planning the marketing of green rated, multifamily securities, while other developers are issuing $100M+ ‘green’ corporate bonds. They get that people want to vote more consciously with their dollars, even when investing and saving. This is evidence of the value and importance of sustainability and Eco-consciousness practices regarding real estate businesses. The following list highlights the benefits of building a greener real estate company: For those unsure where to start, there are plenty of options to choose from. Let’s take a look at some of the applications and options real estate companies can implement to go greener: The bottom line is that there are really no excuses not to go green, even if that means taking baby steps. For many, big transformations and repositioning could be the launchpad moment to take it all to the next level they have been searching for. It’s good for real estate professionals themselves, their families, and their communities. Health and environmental benefits aside, it can deliver significant boosts to the financial bottom line too.